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Four Steps to a More Credible Online Business Brand
02/27/2013What can you do to set your small business apart from your competitors? A strong web presence is a great start, and that requires building credibility. You probably already have the basics in place: a strong business name and a quality website. You probably also have a blog and a… Read More
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Who are you? Writing a Business About Page
02/13/2013One of the hardest pages to write for a business owner to writer for their website is the "about us" page. That's the page where you really put it all out there; your goals for the business and how you got started. It's personal. Add to that the challenge of… Read More
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What Makes a Business Website Stand Out
02/06/2013Online businesses are a dime a dozen. Name an industry, and there are likely thousands of less-than-stellar sites devoted to it. The opposite is also true; for each industry, there are bound to be some business pages that really stand out above the rest. Whatever these sites are doing right,… Read More
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The Small Business Guide to Taking on the Giants
01/30/2013It's not uncommon to hear a small business owner, usually one struggling with sales, to mention the challenges of competing with their larger competitors. Maybe they are an online business owner, struggling to be noticed in an industry that is full of big-name competitors, or a small business being crowded… Read More
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Use Your Business Website to Pull in New Customers
01/16/2013Gaining customers has always been about the push. Businesses push out advertisements, they put their name on little league fliers, they send out information about sales. It's always been a one-sided focus, with businesses regularly churning out more stuff to "push" at consumers. That's no longer the best way to… Read More
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