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What a Copywriter Can Teach You About Writing Business Content
05/15/2013You're in the business of making your business successful. You're worried about making sales and marketing and whether or not your latest hire is going to work out in the long run. That may not leave a lot of time for creating content for your website. Copywriters create press releases,… Read More
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Five Ways to Make Your Business More Secure
05/01/2013Keeping your business safe in the digital age takes more than shredding receipts and remembering to set the security alarm on your way out the front door at the end of the business day. Cybersecurity should be a concern for your business, but besides the obvious solution of not giving… Read More
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Small Business Owners: Get More from LinkedIn
04/24/2013If your business specializes in B2B sales, you need to be on LinkedIn. It's billed as "the world's largest professional network", a description that aptly describes a site that was built to give professionals in all trades an opportunity to connect and network with others in their field. For a… Read More
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Four Steps to a More Credible Online Business Brand
02/27/2013What can you do to set your small business apart from your competitors? A strong web presence is a great start, and that requires building credibility. You probably already have the basics in place: a strong business name and a quality website. You probably also have a blog and a… Read More
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Who are you? Writing a Business About Page
02/13/2013One of the hardest pages to write for a business owner to writer for their website is the "about us" page. That's the page where you really put it all out there; your goals for the business and how you got started. It's personal. Add to that the challenge of… Read More
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