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What a Copywriter Can Teach You About Writing Business Content
05/15/2013You're in the business of making your business successful. You're worried about making sales and marketing and whether or not your latest hire is going to work out in the long run. That may not leave a lot of time for creating content for your website. Copywriters create press releases,… Read More
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SEO or No? Why Search Optimization Shouldn’t Always Be Your Top Priority
04/10/2013How important is it to rank in the top spot of Google's search results for your top keywords? Is it something you should be continually striving for, or are you spending too much time on something that isn't as important as you thought it was? After all, small business owners… Read More
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Three Low-Cost Ways to Market Your Business Online
03/27/2013Online marketing is drastically cheaper than traditional marketing techniques, and the ROI is much higher. There are dozens of ways to market your business online; these are three of the most popular (and most lucrative) options. 1. Social Media Facebook, Twitter, LinkedIn, Google Plus, Youtube... Regardless of which social media… Read More
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Should You Be Giving Your Product Away?
03/13/2013It's not at all unusual to see small online businesses giving away product to help boost their sales. This technique works for many of the businesses that try it. At the same time, there are other businesses, just as successful, that believe that giving anything away will harm a business… Read More
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Four Steps to a More Credible Online Business Brand
02/27/2013What can you do to set your small business apart from your competitors? A strong web presence is a great start, and that requires building credibility. You probably already have the basics in place: a strong business name and a quality website. You probably also have a blog and a… Read More
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