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Building a Voice
07/27/2011We've been over this before; if your company is going to have any sort of online presence (social media, blog, website) it needs some personality. There are way too many businesses that interact online like, well, like a business. Consumers don't want to be treated like consumers. They don't want… Read More
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Social Media and the Purchasing Cycle
07/20/2011Does social media influence consumer choices? Yes! Social media is a huge factor in what people buy. If your business can learn to use social media to its advantage, there's the potential to see a huge climb in sales. According to Pew Research, 59% of internet users use social media… Read More
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Online Productivity Tools
07/13/2011Everyone knows that productivity takes concentration and no small amount of discipline. You need to be able to focus on the tasks on your to-do list, without succumbing to the dozens of regular distractions. It's tough. Fortunately, when you really need to get stuff done, there are several options you… Read More
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Simple Marketing Mistakes That Can Have a Huge Fallout
07/06/2011Once in a while, you see well-meant advertising that completely misses the mark. It's never intentional on the part of the business owner or advertising professional, but somewhere, something has gone wrong. These problems are rarely exclusive to either online or offline marketing efforts; most of the mistakes can be… Read More
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