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Why Customer Service Matters
11/24/2010It is five times more expensive to gain a new customer than it is to keep an old one. If you aren't keeping your customers happy, it's going to cost you. It really is worth it to take the extra effort to let customers know that they're appreciated. The golden… Read More
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Building Authority
11/17/2010When a consumer is looking for a service-oriented business, they don't want mediocrity. They want to know that they are getting the very best service and expertise that they can afford. Establishing your company as the expert they are looking for is one of the best ways to build your… Read More
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Business Plan Basics
11/10/2010A business plan is the blueprint for your business. It outlines every aspect of your business, from initial funding to advertising and marketing. They take a while to write up, but they’re essential to the success of your business. Your business plan is the best way to show your bankers,… Read More
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How to Build a Brand
11/03/2010Part of starting a small business is developing your brand, or what people associate with your company. Your business will have a brand, whether you actively build one or not, but if you are involved in it's creation, you'll be able to build a positive brand association for existing and… Read More
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